Ideas & Playbooks
The Blog
Deep dives, retrospectives, and working notes from the systems I build. Expect plenty of architecture sketches, performance experiments, data storytelling, and the occasional career reflection.
Customer Churn Signal Lab
How uplift modeling, experimentation design, and layered dashboards exposed retention levers for a streaming product.
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Optimizing a Real-Time Data Pipeline on AWS
How I tuned Kafka, TimescaleDB, PGbouncer, and Grafana to keep real-time VM health dashboards fast and cost-efficient.
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Dashboard Playbook: From Metric Friction to Adoption
A repeatable framework for launching dashboards that teams actually depend on—from discovery interviews to UX polish.
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Vertex Pipelines: Shipping Experiments with Guardrails
Reference architecture and IaC snippets that kept our research-to-prod loop under 30 minutes with Vertex AI.
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Want to see the systems behind these stories?
Head back to the projects hub for architecture diagrams, walkthroughs, and repo links.
